Media Auditing

a.
The broader trends in the media such as the profile
of television channels and other media.
In a fluid and dynamic environment it is imperative that
you systematically confirm that you are using the
channels favoured by your target audiences.

b.
The clients’ – and their competitors’ – penetration in
certain specific target groups. With 80% of marketing
expenditure channeled through the media, a neutral
assessment – independent of your advertising
agency – can help you ensure that the clients’ planning
and buying strategy is on the right track.

c.
Benchmarking. Palladian introduces modern tools for
precise scientific measuring of the effectiveness, and
efficiency of clients’ advertising and promotional activities
in relations to your sales volume. We conduct elasticity
tests and forecast sales in correlation with alternative marketing scenaria.