Media auditing

Palladian helps you to systematically audit your channels of communication. More specifically we audit:

a. The broader trends in the media such as the profile of television channels and other media. In a fluid and dynamic environment it is imperative that you systematically confirm that you are using the channels favoured by your target audiences.

b. The clients’ – and their competitors’ – penetration with specific target groups. With 80% of marketing expenditure channeled through the media, a neutral assessment – independent of your advertising agency – can help you ensure that your planning and buying is on the right track.

c. Benchmarking. Palladian introduces modern tools for precise scientific measuring of the effectiveness of your advertising and promotional activities in relations to your sales volume. We conduct elasticity tests and forecast sales in correlation with alternative marketing scenaria.