The new dialogue which is evolving in the social media between the most dynamic segments of society can not be ignored by any company that wants to be effective and viable.
With over one million users on facebook (600 million of them are mobile phone users), and more than 500 million on twitter, a strong social media presence has become more important than ever.
Social media is about building strong relations and helping your business grow. It is an opportunity to enhance your business reputation and exposure and at the same time build a closer relation with your loyal and potential customers.
Palladian helps you from the early stages of your social media involvement and develops your strategy using the following steps:
Monitor / listen (discover) → engage (participate) → evaluate → attract → influence